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Customer stories

Different markets. The same system.

How roister builds qualified pipeline inside very different revenue operations, and what changes in the first ninety days.

Headline result
60 to 70Qualified meetings booked around each trade show, up from 15 to 20.
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ForceConvertHuman Conversion Layer
Enterprise data

Breaking into enterprise accounts through revenue execution.

I'd give roister a shot. You're not going to miss out. I think you're going to be very fortunate you went with them.

Brian Morsch
Vice President of Sales, CloudSoda
ForceConvertHuman Conversion Layer
Brian Morsch
VP Sales at CloudSoda
CloudSoda

CloudSoda's VP of Sales shares how partnering with roister helped break into enterprise accounts using AI-powered outbound and multi-channel lead generation.

Key moments
1:26"Initially I was a little hesitant. But what made roister different was the automation and the AI enhancement that made you more effective."
3:38"We've generated more opportunities in the past few weeks than we did last month, just from people we've talked to over the years."
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The challenge

CloudSoda sells into enterprise organizations with complex buying committees and long sales cycles. Years of SDR companies had not worked, and reaching the right decision-makers required accurate targeting, relevant messaging, and continuous refinement.

What we ran

We mapped the existing customer base to similar enterprise accounts and buyer profiles. Force ran outreach across multiple channels, Convert reactivated dormant Salesforce contacts, and our people called every engaged lead.

The outcome

Stronger engagement with enterprise decision-makers, new pipeline from relationships the company already owned, and CRM reactivation that generated more opportunities in a few weeks than the month before.

Market research

Building predictable pipeline for a market research leader.

I would certainly recommend them. At the very least, give them a test. Give them a try. I think they're going to impress you.

Justin Ethington
Founder, TrendCandy
ForceHuman Conversion Layer
Justin Ethington
Founder at TrendCandy
TrendCandy

The founder of TrendCandy shares how roister quickly understood his ICP and messaging, delivering multi-channel lead generation that produced a steady stream of qualified meetings.

Key moments
0:12"They booked lots of calls already."
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The challenge

Like many founder-led consulting businesses, TrendCandy needed a repeatable approach to business development. Outbound activity became inconsistent whenever client delivery took priority, and success required validating the ICP and messaging, not just generating leads.

What we ran

We validated the ICP and messaging with TrendCandy before scaling. Force executed coordinated outreach across multiple channels while the Human Conversion Layer refined campaigns from market feedback and booked the meetings.

The outcome

Qualified meetings across multiple channels, strategic recommendations beyond campaign execution, and a predictable revenue execution system that improves with every campaign.

Franchise accounting

A revenue execution system built for franchise growth.

roister was able to come in quickly, integrate with our systems, learn our business, learn our messaging, learn what makes us successful in this space.

William Worthy
Chief Revenue Officer, Ceterus
SignalForceConvertHuman Conversion Layer
William Worthy
Chief Revenue Officer at Ceterus
Ceterus

Ceterus' CRO shares how roister integrated with their systems, learned the business, and onboarded seamlessly. He recommends roister to revenue leaders in any industry.

Key moments
0:46"roister was able to come in quickly."
1:49"I'd highly recommend roister to any other revenue leaders out there."
View case study
The challenge

Franchise prospecting is uniquely hard. Thousands of independent brands make accurate contact information difficult to maintain, and decision-makers change frequently. Ceterus needed to scale outreach while improving market intelligence.

What we ran

Signal refined target markets, identified franchise decision-makers, and validated messaging before scaling. Force launched coordinated outbound campaigns that became part of the go-to-market motion, and Convert worked the demand already in the CRM, with weekly check-ins and full visibility into every touch and call.

The outcome

Rapid onboarding, improved franchise market intelligence, and a repeatable revenue execution capability supporting long-term growth.

E-commerce and shipping

Scaling revenue without scaling headcount.

Typically we would pre-book 15 to 20 meetings. Using roister we got that number up to 60 to 70 across the events and trade shows we've done.

Stephen Lumpkins
Head of Go to Market Development, Seel
ForceConvertHuman Conversion Layer
Stephen Lumpkins
Head of GTM Development at Seel
Seel

Seel's Head of GTM Development explains how roister transformed the team's outbound operation, saving hundreds of hours per month, enriching leads, and booking meetings automatically.

Key moments
2:10"Five to six meetings per rep per week."
2:45"Closed revenue and significantly increased our pipeline."
View case study
The challenge

Seel's outbound was one-to-one and self-sourced by reps, and the team pre-booked only 15 to 20 meetings per event. The objective was to dramatically increase outreach and meeting generation without adding prospecting headcount.

What we ran

Starting from a pilot, Convert ran the conference campaigns and executive event invitations while Force ran territory outbound, both integrated with HubSpot, and the Human Conversion Layer qualified responses and put meetings straight on rep calendars.

The outcome

Meetings per event rose from 15 to 20 up to 60 to 70, reps consistently see five to six meetings per week, and new revenue closed without added headcount.

More from our clients

What our clients say.

Two more leaders on what changed once roister took over the execution.

roister Core™ demonstrated how AI and automation could enhance B2B lead generation and sales bookings while cutting costs. Their email agents exceeded expectations, leading us to add LinkedIn messaging and cold calling through their managed services team.

BM
Brad Moore
CEO, Global Compliance Applications Corp.

roister Core™'s automated agents generate 10 to 15 high-quality leads for my business every month. For prospects not ready to meet, they send articles, case studies, and valuable content to build relationships and trust until they're ready to buy. All of this is done by their agents and support teams with minimal effort required from me. Brilliant!

TS
Ted Schredd
Founder, Shredd Creative

Your operation isnext.

We will map where pipeline is being lost in your operation, and what recovering it is worth.

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roister
A Revenue Execution System that is AI-run and human-managed, built for marketing, sales, and revenue leaders.
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1310 Richards St, Suite 3706 Vancouver, BC V6B 0P9, Canada
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